Background:  Cities and real estate projects all over the world fully understand that the center of their activities has moved from development family environments to developing complexes that reflect and allow for many more community, cultural, and employment values. There is an understanding that the apartment, office, and store can and need to be a part of a bigger story that one needs to know how to create, develop and manage. It is called a sustainable cultural urban experience. A project's success of a cultural experience is when there are more people who want to take part it in, emphasize with it, know how to attribute very specific and distinct values and qualities to it. The cultural experience aims at creating personal experiences and memories that new media enable to share easily. The way people experience a city or real estate project and share with their friends becomes a primary tool for the marketing and business development of a city and project.

 

BCV's Mission: To be a center of knowledge and  development of working tools for entrepreneurs, cities, designers, and anyone who is interested in an urban experience knowledge. To develop methodologies and technologies that allow a real estate project, cultural complex and cities to be turned into an accurate cultural story. One that knows how to identify its target audience, make them want to visit, stay longer, or take an active part in it: purchase property, live in it, stay in it, to create stronger business activity and finally to share it with friends.